Dinleyeceğiniz makale HBR's 10 Must Reads serisinde "Değişim" başlıklı kitapta yer alır ve Harvard Business Review dergisinde ilk olarak Haziran 2002'de yayınlanmıştır.

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Liderler İçin Hayatta Kalma Rehberi

The Seagull

Zig Ziglar may be the master motivator, Mark Victor Hansen of Chicken Soup For the Soul, the master storyteller; Anthony Robbins may be the guru of personal development, but Bob Proctor is the master thinker. When it comes to systematizing life, no one else can touch him. He is simply the best. Bob Proctor collects thoughts like Imelda Marcos used to collect shoes. He strings them together in exquisite arrays; one thought leading logically to the next until a whole method has been constructed.