When Denis Lapshinov came to the Moscow branch of BBDO as a junior art director in 2007, foreigners - natives of England, Brazil, Germany, Italy, the USA and even Turkey - occupied leading positions in the city's main creative agencies - this era lasted about ten years. “The Pioneers” is Denis's attempt to show their views not only on the evolution of the Russian advertising industry, but also on our culture, our features, our strengths and weaknesses.