Intimate look at the life and work of Mario Pacheco. We will learn about the great impact of Nuevos Medios, a record company that he founded with his wife Cucha Salazar. Together they broke all the schemes, refounding nuevo flamenco with Ketama, Pata Negra or Ray Heredia, producing the most significant groups of the Movida and distributing bands of the stature of New Order or The Smiths.