Curate Pfarrer Quendolin Roggenwiller of a Tyrolian village insists widow Rosa Mayrhofer, a recluse Alpine cow farmer since her beloved Franz's fatal mountaineering accident 37 years ago, must personally enter the world wide 'golden praline' chocolates competition in mundane Hamburg, all expenses paid, with her family's secret 'wedding' recipe. It wins, causing the ruthless unrelated Viennese homonymous market leader Ignatz Mayrhofer to demand his heir Bertram gets the recipe from her, his charm and simple bids being waved he resorts to professional gigolo Matteo di Monte Caprese, whose true identity is well-hidden. Meanwhile Rosa falls fro the modest charms of desperate Hamburg fish dealer Hannes Seeger, whose business is near bankrupt, having met on the luxury hotel roof by mistake. The fight for her and/rather the recipe is on.