For over a quarter of a century, the great social phenomenon known as Hip-Hop has influenced more than youth culture; it's changed the way corporate America communicates and sells its products. Here you'll see the rituals and symbols of initiation into a secret passion that controls today's kids, a generation whose origins are in linguistics, criminology and self-invention. This film is about more than music; it's about the lifestyle, its psychology, and why we connect Beats, Sneakers, Jewelry, Girls and Money. Artists include: Bonz Malone, Black Rob, Bone Crusher, Bone Thugs-N-Harmoney, Boo-Yaa T.R.I.B.E., Busta Rhymes, Busy Bee, Black Eyed Peas, Cypress Hill, Coolio, C-BO, Common, Chubb Rock, Daddy O, De La Soul, Digital Underground, Dilated Peoples, DJ Jazzy Jeff, DJ Scratch, Dres, Enyce, Everlast, Eve, Eightball, Fabolous, Fat Joe, Fat Man Scoop, Flavor Flav, Fubu, Gabg Starr, India, Jadakiss, Jermaine O'Neal, James Top, Jam Master Jay, Kool G Rap, Killer Mike, Kid Capri, LaToya Jackson, Lexington Steele, Lil' Kim, Kil' Cease, Bow Wow, Little X, MC Lyte, Grand Master Melle Mel, Mos Def, Mister Cartoon, Nate Dogg, Pastor Troy, Redman, Ruff Ryders, Schoolly D, Snoop Dogg, Treach, Warren G, Wyclef Jean, Zxibit, Young Chris and many more!