Write, record and perform a song in 24 hours. Another world record and Event of the Year at the BT Music Awards. Coca Cola teamed up with Maroon 5 to make music history, by writing, recording, and performing a brand new song within 24 hours, using the suggestions of fans over social networks. Chris Dabbs was the Executive Producer looking after digital output. Joe Belliotti, Director of global Entertainment Marketing for Coca Cola said that "This is the most ambitious and experimental effort in music Coca-Cola has ever undertaken. For the 24-hour session, we are deploying and developing new and emerging technologies to allow as many people as possible to be part of the event and gain an insight into the creative process that goes into making great music".