A UNIQUE VIRAL EXPERIENCE Strategy and execution of a fully viral campaign with Rihanna performing live in London with simultaneous parties in New York and São Paulo. A 19 Camera shoot on site plus additional phone apps streaming front and back of house. Viewers could view the 3 main cameras and each friend they invited through any of the social networks opened up another camera angle for them to view. Mixed feeds also sent to both parties and to broadcasters around the world.