Captures the true, tragicomic story of an Elvis impersonator who collapsed and died on stage in mid-performance at the annual 'Elvis Explosion' contest in La Crosse, Wisconsin. The mythic story of Larry Hass, from birth to death, unfolds in heartwarming, heroic fashion, set against the backdrop of his hometown (La Crosse), a midwestern shangri-la of mystic natural beauty and quirky characters.