Mickey Shwartz (Assaf Ehrenreich), an ex-soccer player for "Ha'poel Haifa", who abandoned a promising career after injuring his meniscus ,he is working as a pen salesman for "Katz & Sons"- a company which specializes in unique pens for collectors.This is not how Mickey imagined that his life would be like. He decides to make a change and does everything he can to get himself fired. After getting fired Mickey accidentally bumps into a childhood friend- Menashe Vexler (Sharon Maman), whom he hasn't seen since highschool. Menashe is a small time crook who does dubious business for living. His dream is to make enough money to make the first Israeli "blockbuster" film. Mickey decides to join Menashe and they both go out to pursue their dream. The point of view is of the hero, who suffers from ADHD.