Looking back, the World Cup arrived in South Africa amidst a blare of vuvuzelas, euphoria and controversies. So after it was a reality what did it mean for ordinary South Africans? Were the dreams and expectations of SA citizens and participants in the World Cup changed or fulfilled? The Football Effect looks at the impact of the Football World Cup 2010 on the Rainbow Nation and its significance for South Africa. Evan McAuliffe travels from his native Ireland, tells the story as he takes a fascinating journey through the diverse communities of South Africa. He begins in the middle of the mega- event to capture the dreams of the characters amidst the hype of the World Cup. Returning several months after the last whistle has blown to revisit the country and characters to capture the continuities of those earlier expectations. Evan also discovers the great power of football and tries to understand its ability to inspire change, something that has an important significance in South Africa.