The Elvis '68 Comeback Special, directed and produced by Steve Binder, is considered one of the greatest music shows and artist performances in pop music history. Fathom Events, in a venture with Authentic Brands and Spencer Proffer's Meteor 17, is bringing this iconic NBC Special to the big screen for audiences of today. In the context of Elvis's career, Binder's Elvis Comeback Special is a cultural signpost along the lines of Dylan at Newport or the Band's "Last Waltz." Just when Elvis seemed to have been relegated to the dustbin of history, this Special created this portrait of an artist seeking relevance and finding it-capable of mocking his own legacy, all the while reclaiming his role as the creator of an entirely new cultural language.