A mosaic of inventively edited stock footage, animations and clips from various popular films, this enlightening documentary provides a brief but sweeping overview of materialism's origins, and its continued clutch on society today. Over the years, wants and needs has been manipulated by the corporatized machine of materialism. We no longer know where our food is coming from, and that impersonal relationship is making us sick and weakening our once powerful relationship with the environment. Our children lose their lives in wars that fatten the wallets of big industry. Americans were urged by their president ignorer to cope with their problems they should go shopping. Marketing is the platform for mass seduction, and we're entranced by its central message that possessions increase our personal value and social status. The film argues that influence is all-consuming and unsustainable. The United States contains 5% of the world's population, but uses 25% of the Earth's resources. In addition to illustrating the destructive brainwashing tactics of modern consumerism, the film also offers practical steps we can take to curb its ongoing dominance in our daily lives.