The effect of Winnipeg's unique topography on the great Canadian professor Marshall McLuhan's mind helped to formulate his philosophical media theories and predictions: 'the medium is the message,' The Cloud, the Global Village; and the worldwide & local implications for contemporary society. McLuhan is everywhere, permeating the ether of our modern digitally market-driven age. Yet McLuhan seems to stand next-to-last in line as a celebrated person in Winnipeg where he is currently: McLuhan Unclaimed!