Rising neo-soul star Masego brings his sublime groove to the Sónar festival. Born in Kingston, Jamaica, and raised in a Christian community in Virginia by a family of pastors, Masego's provocative music is both sublimely spiritual and deeply sexy. To describe his music, Masego (whose artist name means "blessed" in Tswana) coined the label "traphousejazz", going beyond genres in his debut album released last year, "Lady Lady".