'BY DAY EVERYONE WENT TO FIORUCCI'S, BY NIGHT TO STUDIO 54' "FREE SPIRIT" is above all an important testimony of a brilliant man, known throughout the world as a great creative and an unconventional stylist: MR. ELIO FIORUCCI. Through his stories - and those ones of some of his closest friends - we relive the magical atmosphere of those years like the 60's, 70's, 80's, during which everything seemed possible. In these years Elio Fiorucci, thanks to the offset of his famous concept stores, offers his own vision of the world sharing it with prominent personalities such as Andy Warhol, Truman Capote, Madonna, Keith Haring, Basquiat, Vivianne Westwood, Biba - the true Swinging London muse - Oliviero Toscani, Ettore Sottsass, Andrea Branzi, and many others. The 'Fioruccismo' was: experimentation, research, contamination but also provocation and the breaking of traditional schemes, in a word ... 'freedom".