Kemal works as a watchman in an empty villa that belongs to a shady businessman, on the outskirts of the city. He occasionally goes to the city on a public bus. One night, while he's coming back to the villa, a man gets on the bus, sits nearby, then leaves a book on his seat and gets off. Kemal aimlessly turns the pages of the book titled IDEA, and puts it back. His life turns into a total hell after that night. He is accused of an undefined crime and all his attempts to understand the situation are in vain. Thereafter, he is treated as the leader of a secret organization called IDEA and he finds himself gradually turning into that person.