Malik Bendjelloul, born in Sweden, performed in Swedish TV-series "Ebba och Didrik" as a child in the nineties and later in life studied Journalism and media-production at the Linnaeus University of Kalmar. He has produced several musical documentaries for Swedish Television (SVT) where he also worked as a reporter on the show "Kobra" until he resigned to travel the world. During these travels Malik Bendjelloul first came in contact with the story which was to develop into "Searching for Sugarman" somewhere in South America.