At age 8 in Dallas, Steve Rash began making movies with his father's 8mm Kodak. His interest in film blossomed in high school when he worked as a press photographer. He studied Music at Texas A&M and TV/Film at The University of Texas, before landing his first professional job as camera operator at WFAA. Rising through production ranks with ABC Sports, he shot NCAA events, NFL football and The Olympics.

In the 70's, Steve photographed and directed seminal music videos for the TV series Sump'n Else; then, through syndicated music programs like The Now Explosion and Music Connection, created the marathon concept that became MTV. His pioneering music videos starred Billy Joel, BB King, Jimi Hendrix, Ray Charles, Kenny Rogers, The Who, etc. Other TV credits include dozens of nationally syndicated musical variety programs.

Drawing upon his music video experience, Steve Rash developed his first feature film in 1978, which critics labeled, "the definitive rock 'n roll movie:" The Buddy Holly Story was nominated for three Academy Awards and won the Oscar for Best Music.

Subsequent films include Under The Rainbow, Vanishing America, Can't Buy Me Love, Queens Logic, Son-In-Law, Eddie, Held Up, Good Advice, Crooked Arrows; and DVD sequels to Zenon, American Pie, Bring It On, and Road Trip.