Natalac, born Sheldon Martinez Davis on August 25, 1974 in Jacksonville, Florida, USA. He is an African-American rapper, singer, actor, trucker and owner of Natalac Records his own Label and Natalac Express, a Freight & Cargo shipping company. He is famous for being a Pioneer of the genre Pimp Hop / Pimp rap in Southern hip hop for his records Aint' Nothin' Like a Pimp that's Pimpin', Rates ($50.00 Dollar Head), Fire in Florida, Respect My Pimpin, Step Daddy and Pimp of the City to name a few. Widely known for his BET Uncut video Pimp of the City (2003) in which his likeness was used as the pimp character "A Pimp Named Slickback" on adult swim's "The Boondocks", voiced over by Katt Williams, Stargate (1994), Ratchet Misses (2018) and 13th and Pine (2022).