I started my career in the early 2000. Mainly made Music Videos at the time and was closely associated with a company called Tips Films. In my music video journey I launched artists like Jazzy B, Atif Aslam & worked with various names such as Mika Singh, Daler Mehndi, Stereo Nation, etc. I also launched a few models/ actresses including Priyanka Chopra, Amrita Rao, Urvashi Sharma, Tanushree Dutta, etc. I've shot over 300 music videos by now including a few Film songs and promotional trailers.

In Films, I worked as an Associate Director on films like Ishq Vishk & Fida. I worked on Race 1 on the creatives and help design the action along with the Action Director. I also shot the iconic romantic song Pehli Nazar main.

After that I directed my own feature film PRINCE produced y Tips. It starred Vivek Oberoi & 3 new girls. It was Vivek Oberoi's best opening till date and overall with the music we got fair results.

After that I took a break from direction and got into producing. I created and produced content for Television. The first was a very unique concept of Debate in India. It was called The Outsider with Tim Sebastian (Previously host of The Hard Talk -BBC & Doha Debates - BBC). This was India's first show to be aired globally on Bloomberg. After this I created & Produced a show called Mission Sapne that aired on Colors. This had Bollywood's top actors including Salman Khan, Varun Dhawan, Ranbir Kapoor playing the part of a common man like Barber, Coolie, Wada Pao seller to help the needy. I also produced other shows/ events like The Shree Shakti Awards - to honour Women Achievers.

In the meantime I've also Directed a number ads for brands like JBL, Mahindra, etc.

About 2 years back I've re approached direction & writing and spent a large part of that working on writing scripts. I've recently worked as a Creative Director on a film called TOTAL DHAMAAL! It's one of the highest grossing films released in 2019.