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After initially creating and distributing free educational brochures, Uhse launched her first commercial educational campaign in Flensburg in 1946, which laid the foundation for her later entrepreneurial activities: The dedicated educator sold the "Schrift X", which had already sold 32,000 copies in 1947. She advised women on contraceptive methods, which were primarily based on calculating infertile days. The guide to contraception that she wrote was in great demand among young couples in the post-war years, as there were numerous unwanted pregnancies among them. In 1949 Uhse married the Flensburg businessman Ernst-Walter Rotermund, with whom she had another child and from whom she separated again in 1972. In 1950 she had the "mail order company Beate Uhse" entered in the Flensburg commercial register. In the 1950s, Uhse expanded its small shipping company into a thriving trading company by expanding its product range.

The success was based on the business idea of taking erotic merchandise out of the taboo zone and opening it up to the general market through solid information and discreet shipping conditions. By offering its "marital hygiene products" under its own name right from the start, Uhse gave mail order sales a personal and serious touch that promoted customer trust. This was also reflected in the numerous letters that the mail order company received since then, and Uhse initially answered their questions about love, eroticism and sexuality herself before leaving it to a doctor. However, the sending of condoms to unmarried couples soon collided with the moral law of the 1950s, which, on the basis of Section 184 of the Criminal Code, which had been in force since 1919, criminalized extramarital sexual intercourse and aiding and abetting it. Uhse's company struggled for decades with investigations by the public prosecutor's office, house searches and publication bans on its catalogs until the criminal law provisions were liberalized in 1975. Against the protests from politics and the church, Uhse campaigned for a liberalization of moral regulations in Germany.

Despite all the resistance, the mail order company's sales reached one million DM in 1956. In 1962, the busy entrepreneur founded the world's first sex shop with her "specialist shop for marital hygiene" in Flensburg. The demand for sex items was so great that a chain of stores quickly developed. After divorcing Rotermund, Uhse married John Holland in 1972. In 1974 their company was called GmbH & Co. KG. The individual business for sex products became a corporation in 1978. Uhse continually tried to come up with new business ideas and offers. A film rental company was added in 1978. The entrepreneur took over other smaller competitors in the market and her company continued to grow. In 1981, the group became a stock corporation that already operated 12 of its own "Blue Movie" cinemas and asserted itself as the market leader in the porn film industry. Here in particular, Uhse's work also met with vehement criticism from the women's movement, which attacked the pornographic industry because of its sexist and misogynistic tendencies. Nevertheless, Uhse's mail order business expanded to become the largest of its kind.

After the fall of the Berlin Wall in 1989, their stores sprouted like mushrooms in the new federal states. In the 1990s, radio and television in particular became aware of the agile businesswoman, who withdrew from direct management in 1992 in order to only be represented on the company's supervisory board. In 1996 Uhse celebrated its 50th anniversary Business anniversary. In the same year, the "Beate Uhse Erotic Museum" was opened in Berlin. Not only Uhse's achievements in the commercial sector were recognized, but above all her contribution to sexual education in post-war German society. In 1999 she was honored with the erection of a public memorial plaque in Flensburg. A specially created Beate Uhse Women Entrepreneurs Award was intended to honor women who have demonstrated courage, assertiveness, creativity, business acumen, social commitment and leadership in business.

Meanwhile, Uhse's company had also kept pace with the development of the latest technologies, so that the erotic articles were increasingly distributed via telephone, BTX and the Internet. With the expansion of new media, the company's Internet activities also expanded. The "Aktuelle Information" (AI) group of companies was taken over for this line of business. All websites were tailored to customer needs and designed accordingly. But the company also expanded internationally. It founded other branches and companies, for example in Scandinavia. The publishing business was expanded to Sweden, Denmark and Finland. In the Netherlands, majority packages were purchased from other erotic providers. 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After initially creating and distributing free educational brochures, Uhse launched her first commercial educational campaign in Flensburg in 1946, which laid the foundation for her later entrepreneurial activities: The dedicated educator sold the "Schrift X", which had already sold 32,000 copies in 1947. She advised women on contraceptive methods, which were primarily based on calculating infertile days. The guide to contraception that she wrote was in great demand among young couples in the post-war years, as there were numerous unwanted pregnancies among them. In 1949 Uhse married the Flensburg businessman Ernst-Walter Rotermund, with whom she had another child and from whom she separated again in 1972. In 1950 she had the "mail order company Beate Uhse" entered in the Flensburg commercial register. In the 1950s, Uhse expanded its small shipping company into a thriving trading company by expanding its product range.

The success was based on the business idea of taking erotic merchandise out of the taboo zone and opening it up to the general market through solid information and discreet shipping conditions. By offering its "marital hygiene products" under its own name right from the start, Uhse gave mail order sales a personal and serious touch that promoted customer trust. This was also reflected in the numerous letters that the mail order company received since then, and Uhse initially answered their questions about love, eroticism and sexuality herself before leaving it to a doctor. However, the sending of condoms to unmarried couples soon collided with the moral law of the 1950s, which, on the basis of Section 184 of the Criminal Code, which had been in force since 1919, criminalized extramarital sexual intercourse and aiding and abetting it. Uhse's company struggled for decades with investigations by the public prosecutor's office, house searches and publication bans on its catalogs until the criminal law provisions were liberalized in 1975. Against the protests from politics and the church, Uhse campaigned for a liberalization of moral regulations in Germany.

Despite all the resistance, the mail order company's sales reached one million DM in 1956. In 1962, the busy entrepreneur founded the world's first sex shop with her "specialist shop for marital hygiene" in Flensburg. The demand for sex items was so great that a chain of stores quickly developed. After divorcing Rotermund, Uhse married John Holland in 1972. In 1974 their company was called GmbH & Co. KG. The individual business for sex products became a corporation in 1978. Uhse continually tried to come up with new business ideas and offers. A film rental company was added in 1978. The entrepreneur took over other smaller competitors in the market and her company continued to grow. In 1981, the group became a stock corporation that already operated 12 of its own "Blue Movie" cinemas and asserted itself as the market leader in the porn film industry. Here in particular, Uhse's work also met with vehement criticism from the women's movement, which attacked the pornographic industry because of its sexist and misogynistic tendencies. Nevertheless, Uhse's mail order business expanded to become the largest of its kind.

After the fall of the Berlin Wall in 1989, their stores sprouted like mushrooms in the new federal states. In the 1990s, radio and television in particular became aware of the agile businesswoman, who withdrew from direct management in 1992 in order to only be represented on the company's supervisory board. In 1996 Uhse celebrated its 50th anniversary Business anniversary. In the same year, the "Beate Uhse Erotic Museum" was opened in Berlin. Not only Uhse's achievements in the commercial sector were recognized, but above all her contribution to sexual education in post-war German society. In 1999 she was honored with the erection of a public memorial plaque in Flensburg. A specially created Beate Uhse Women Entrepreneurs Award was intended to honor women who have demonstrated courage, assertiveness, creativity, business acumen, social commitment and leadership in business.

Meanwhile, Uhse's company had also kept pace with the development of the latest technologies, so that the erotic articles were increasingly distributed via telephone, BTX and the Internet. With the expansion of new media, the company's Internet activities also expanded. The "Aktuelle Information" (AI) group of companies was taken over for this line of business. All websites were tailored to customer needs and designed accordingly. But the company also expanded internationally. It founded other branches and companies, for example in Scandinavia. The publishing business was expanded to Sweden, Denmark and Finland. In the Netherlands, majority packages were purchased from other erotic providers. 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