Niclas Larsson started his on-screen career early on as an actor, and already during his teens he began directing his own shorts and music videos, borrowing camera equipment from the productions he worked at. After graduating theatre school in 2009, he enrolled at USC Cinema School. At the age of 21, he finished his acclaimed short Vatten (2013), which earned him the Grand Jury Prize and the Audience Award for 'Best Short' at the prestigious Gothenburg Film Festival in 2013. Vatten (2013) also opened up the eyes of the advertising world to Larsson's powerful visuals and effective storytelling, and he soon became one of the top commercial directors in the world, sharing a space with directors like Spike Jonze and Mike Mills at the renowned production house MJZ.

2018 saw the release of his lauded short film for Mercedes, "In The Long Run" - a moving family story with a twist, which went on to win a flurry of awards. Larsson was among else awarded the AD-Club Gold for directing and writing, and nominated for 'Best Director' as well as 'Best Script' at Cannes Lions.

Larsson is also the director of two celebrated shorts made for Vogue, starring Alicia Vikander and Anna Wintour: The Magic Diner (2015) and The Magic Diner Part II (2018).