Alfonso Pineda Ulloa
Alfonso Pineda Ulloa
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Alfonso Pineda Ulloa, known in the industry as Poncho Pineda, is a passionate and visionary
director in film and television. He's known for his sharp narrative sense, skilled actor direction,
and precise camera work. Every project he helms showcases his ability to navigate different
styles and tones, highlighting his versatility and mastery of the craft.
Poncho Pineda's latest TV series, Women in Blue, a crime drama for Apple TV+ dropped on July 31 to positive reviews, snagging a perfect 100% Critics Score on Rotten Tomatoes. Poncho also directed ¡Lucha! Despierta tu Naturaleza, a teen adventure musical set to bow on Disney+ in 2025.
In television, he directed Who Killed Sara? (¿Quién Mató a Sara?). The Netflix series became the platform's #1 show, binge-watched by fifty-four million subscribers. He's been nominated for the International Emmy three times. His HBO series Sr. Avila snagged the International Emmy in 2017. That same year, his award-winning series Hasta Que Te Conocí, about the iconic Mexican singer Juan Gabriel, was also in the running for an International Emmy. Additionally, he directed The Inmate (EL Recluso), produced by Telemundo for Netflix, which got an International Emmy nod in 2019.
His latest comedy successes include the hit film It's For Their Own Good (Es Por Su Bien), starring Kate del Castillo, Consuelo Duval, and Monica Huarte. The film became the most-watched in ViX's history across the U.S. and Mexico, showcasing his talent for connecting with audiences. He also helmed the TV comedy series A Good Divorce (Un Buen Divorcio) and Undercover Teacher (Profe Infiltrado) for ViX.
His debut feature, Love Pain and Vice Versa (Amor Dolor y Viceversa), made a splash in the narrative feature competition at the 2009 Tribeca Film Festival. His English-language action thriller There Are No Saints, written by Paul Schrader and starring Jose MaríaYazpik, Ron Perlman, Paz Vega, Tim Roth, and Karla Souza, is available on VOD and AMC+. Additionally, he directed Tales of Mexico (La habitación), which garnered seven Ariel nomination
Poncho Pineda's latest TV series, Women in Blue, a crime drama for Apple TV+ dropped on July 31 to positive reviews, snagging a perfect 100% Critics Score on Rotten Tomatoes. Poncho also directed ¡Lucha! Despierta tu Naturaleza, a teen adventure musical set to bow on Disney+ in 2025.
In television, he directed Who Killed Sara? (¿Quién Mató a Sara?). The Netflix series became the platform's #1 show, binge-watched by fifty-four million subscribers. He's been nominated for the International Emmy three times. His HBO series Sr. Avila snagged the International Emmy in 2017. That same year, his award-winning series Hasta Que Te Conocí, about the iconic Mexican singer Juan Gabriel, was also in the running for an International Emmy. Additionally, he directed The Inmate (EL Recluso), produced by Telemundo for Netflix, which got an International Emmy nod in 2019.
His latest comedy successes include the hit film It's For Their Own Good (Es Por Su Bien), starring Kate del Castillo, Consuelo Duval, and Monica Huarte. The film became the most-watched in ViX's history across the U.S. and Mexico, showcasing his talent for connecting with audiences. He also helmed the TV comedy series A Good Divorce (Un Buen Divorcio) and Undercover Teacher (Profe Infiltrado) for ViX.
His debut feature, Love Pain and Vice Versa (Amor Dolor y Viceversa), made a splash in the narrative feature competition at the 2009 Tribeca Film Festival. His English-language action thriller There Are No Saints, written by Paul Schrader and starring Jose MaríaYazpik, Ron Perlman, Paz Vega, Tim Roth, and Karla Souza, is available on VOD and AMC+. Additionally, he directed Tales of Mexico (La habitación), which garnered seven Ariel nomination
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