Irma Lake was born to a working class family in the rough port city Rostov-on-Don. Undaunted by the hardships of her upbringing, Irma started working at a young age and soon realized that her ticket to freedom and financial independence likely resided abroad.

Before finally landing in Los Angeles which she now calls home, Irma traveled to over 40 countries working variously as a model, actress and journalist.

She has written a book "From zero to hero. Create yourself!" and she has also acted in the title role of "The Moderator", a film about a vigilante avenging the injustices suffered by women around the world. The story takes place in the Kingdom of Morocco.