Maverick filmmaker who has been working outside of the mainstream (both commercial and art-house) many times as a one man crew since he made his first short at age 17 with an old VHS camcorder. This short granted him admission at the International Film School of San Antonio de los Baños, Cuba (EICTV). He gathered several awards in his country with experimental shorts films such as: Bailar sobre agujas (1999), Buena onda (1999), and Clase z tropical (2000) among others.

In 2001, he was given a scholarship to the Lee Strasberg Theater Institute in New York, where Coyula made his first feature: Red Cockroaches (2003) for less than $2000 over a two year period, which has won 20 awards at International film festivals and was hailed by Variety as "A triumph of technology in the hands of a visionary with know-how..." Coyula has usually funded his work through grants and private investors who serve as excecutive and associate producers of his films. In 2010, the Sundance Film Festival premiered his film Memorias del desarrollo (2010), follow up to the Cuban classic Memorias del subdesarrollo (1968), based on the follow up novel by Cuban writer Edmundo Desnoes, also author of the original. The film gathered 20 awards and was chosen as the Best Cuban Film of the year by the International Film Guide. In 2009 Coyula was awarded a John Simon Guggenehim Fellowship. His next project was the documentary Nadie (2017) centered around dissident Cuban poet Rafael Alcides and his relationship with the Cuban revolution. Corazón azul (2021) was filmed underground over a decade, until its premiere at the Moscow International Film Festival in 2021, before wining the HFPA award at the Guadalajara Film Festival. He has presented his work and given talks in several American universities over the years, including Yale, Princeton, Tulane, Emerson, Cornell UW, UM, and Rice, among others. He has also published the novels "Mar Rojo, Mal Azul" in 2013, and "La Isla Vertical"in 2022. His work is banned in Cuba.