Born in December 1980 in Belgrade, Serbia (then just one of six states of Yugoslavia). Finished studying film and TV editing on Faculty of dramatic art, film and television in Belgrade. He was a comic book artist, ex child-star (acted in "Metla Bez Drske" 1988-1993). Now he's a director/editor (mostly music videos and TV shows). Also, LoOney is the only Serbian solo R&B artist. His first album "Kompromis" was published in 2011 with a few following singles. Since 2017, he is Deutsche Welle MIL trainer and expert for video on social media. Since 2018, he is dubbing director for Sony and Disney films in Serbia (and Montenegro).