-Denis Pantis, the son of a Greek immigrant, became passionate about rock'n'roll in the mid-1950s. His dream? To become the next Elvis. Instead, he was to become the most important record producer in the 1960s. This documentary retraces the career of the man nicknamed "the king of singles". Around him, a new generation of stars, producers, musicians and lyricists would emerge, who together would set up an "independent" record industry like no other in the world.