Pedal is a fast-paced documentary film about surviving in the streets of New York City as a bicycle messenger. It features messengers from all walks of life as they battle traffic in a race to make their next delivery on time. Directed by Sutherland and produced by Ana Lombardo, Pedal the documentary lets viewers live the spectacle of the delivery itself. It premiered in 2001 at the South by Southwest film festival, and was later acquired by the Sundance channel, where it aired until 2004.

Pedal

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.