Marcelo leaves his family and moves to Mato Grosso do Sul, where he learns how to fly airplanes by himself watching the pilots. One day, he responds the call of a drug dealer and uses his boss' plane to help the man to transport his cargo. He is hired by the drug lord to work transporting drugs in his airplanes. When he is arrested by the Federal Police, he does not rat his gang and the leader of the cartel gives a large amount of money as a bonus and asks him to leave the gang since he is known by the police. Marcelo uses the money to promote a party in the Carnival of Recife pretending to be the son of the owner of the Gol (a Brazilian air flight company). He lures the high-society, including the television presenter Amaury Jr. Marcelo is arrested again and is sent to prison. During a rebellion, he uses his leadership to present the claims of the prisoners and help to control the situation.

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WHO CARES is a 93-minute High Definition feature documentary about social entrepreneurs around the world. People who are making changes, bringing solutions, generating huge social impact and most of all, inspiring people to do the same. A film that searches the world for brilliant people with simple solutions to the hard global issues. The goal of WHO CARES is to inspire people around the world, especially young people from ages 14 years-old up, to learn more about, become excited by and want to be engaged in the social entrepreneurship revolution. We want this film to encourage, inspire and spark a global movement of changemakers. The movie mixes interviews, images of their social work and computer graphics creating a very dynamic feature