Examine the life of Adam Lanza, the Newtown shooter, and the battle over gun laws and gun culture. Adam Lanza shot and killed 20 first-graders and six adults at Sandy Hook Elementary School in Newtown, Connecticut, on December 14, 2012, before shooting himself.

Raising Adam Lanza

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.