Desperate to save his failing business, a Manhattan restaurateur ruffles more than a few feathers when he makes the controversial decision to put up the iconic zebra wallpaper made world famous by the now shuttered Upper East Side institution Gino's.

The Missing Ingredient

Fans, stars, creators, and more come together to explore the dynamic history and evolution of save-our-show television fan campaigns from the letter-writing and product mail-in campaigns of yesterday to the social media and crowdfunding campaigns of today.