In 1989, the Buffalo Bills were a talented team full of big personalities, including future Hall-of-Famers Jim Kelly, Bruce Smith, Thurman Thomas and Andre Reed. Dysfunction and infighting ran as deep as the talent in their locker room, but the team known as “The Bickering Bills” would soon transform themselves into an elite force.  From 1990 through 1993, the Bills went on an unprecedented run of AFC Championship victories, appearing in a record four straight Super Bowls. But what’s been remembered most is how those Super Bowl appearances played out, with the Bills losing all four. Along the way though, the Bills took part in some of the defining NFL moments of the era. Theirs is a heartbreaking tale, yet one that ultimately proves Jim Kelly and the Bills to be among the most perseverant group of players in NFL lore.

Four Falls of Buffalo

The Drive. The Fumble. The Shot. The Decision. José Mesa. And so it goes for Cleveland sports fans. BELIEVELAND attempts to explain the masochistic devotion many Browns, Indians, and Cavs fans have when it comes to cheering for teams that continue to break our hearts. Including interviews with ghosts of sports heroes past, current Cleveland personalities, and many of the very fanatics that keep taking their licks, BELIEVELAND is like group therapy where the patients are the ones asking “why, Why, WHY!” Only true Clevelanders can understand our love for our city, our loyalty to our teams, and the mentality that hungers for more even though it’s been 50 years since our last championship. And that’s because one day–one day–we’ll be able to say, “I told you so” to everyone who refuses to believe.