The film is about a project from Christopher Kirkleys called "Sahel Sounds". He owns an independent label and travels through the Sahel area in Africa, to find musician with an unique sound. The music he uses for his vinyl publication is often in low audio quality but authentic. The plot shows the whole process, from negotiating a fair deal with musician to producing the vinyl. He also organizes European tours, in the movie he is on a trip with Mamman Sani and Mdou Moctar, two musician who were found by Kirkleys in Niger.

A Story of Sahel Sounds

Prince goes Sahel in this colorful homage to Purple Rain. Set among the sub-Saharan Tuareg people, and reputedly the first feature film in their Tamashek language (which has no word for "purple," hence the title). Resplendent in a purple robe and matching chopper, smoking hot guitarist Mdou Moctar arrives in a music-mad Niger town and sets about wooing a local beauty, clashing with his pious father, and fencing with the jealous king of the local scene (Kader Tanoutanoute, as wily and dapper as Morris Day) until their climactic six-string shootout.