Two young women making videos for their Youtube channel, stuck in beauty-industry and product-placement. A tyranny of clicks, likes and follower, a gamble with truths and autenticitates.

Call of Beauty

While we watch the ‘cat fail’ of the day in cheerful safety, all that remains invisible in this neoliberal nightmare catches up with us. The cat’s body is consumed, exploited and controlled. The fear of pain is greater than the will for freedom. Objects are fetishized and subjects are made into things – quantifiable and ready for use. They are the natural commodity for a luxury they are not even aware of. We are here, because you were there – and waste is disposed of in the sea. In the end, the bodies reveal the causes and effects of power, lust and hate.

Call of Cuteness

“Please agree to terms and conditions to be a part of the Community,” says the Big Data crystal ball as it bathes you in positive affirmations and hyper-personalized ads, “All for your own benefit, of course.” You are a never-ending energy source. Feel your body becoming heavy and relaxed, and just say, “Yes!"
 An experimental film about current technology seducing us to sacrifice our privacy, in hope of an optimized life.