Film, İtalyan moda evi Gucci'nin ardındaki aile imparatorluğunun şok edici gerçek hikayesinden ilham alıyor. Otuz yıllık aşk, ihanet, çöküş, intikam ve nihayetinde cinayetle, bir ismin ne anlama geldiğini, değerinin ne olduğunu ve bir ailenin kontrol için ne kadar ileri gidebileceğini görüyoruz.

Gucci Ailesi

Fausto and Furio are two Romans with a precarious lifestyle. Fausto squanders his winnings while Furio lives thanks to small jobs. The death of their parents will make them meet because they inherit a repair shop. After some hesitation, the two, helped by an engineer with a mysterious past, will take the business over, but they will have to face a mafia boss who wants 200,000 euros, a debt matured by their fathers. The two will try to find a solution through clandestine races, drug trafficking, truck hijackings and the shared love for a fascinating bartender.