Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.

CineMagia: The Story of São Paulo's Video Stores

With archive footage and testimonials from former filmgoers, a story of movie theaters that were located on the avenues of São João and Ipiranga and its surroundings, in São Paulo's city centre. Known as Cinelândia Paulistana, this area lived its heyday in the 1950s, reaching more than 15 cinemas in full operation.