It's just another luxury car being stolen on a street in São Paulo... or not. A thief easily gets into the SUV parked on a quiet street, but when he tries to get out, he discovers he is trapped, without water or food.

A Jaula

The documentary goes through the 23 years of MTV Brazil, taking stock from the avant-garde to the ostracism of the broadcaster that was the main guide for the musical, cultural and social formation of young people in the 90's and 2000's with interviews and testimonials from former VJ's and artists that emerged and became popular in the country because of the channel.