The film is about the formation of a music channel that has shaped modern pop culture. On August 1, 1981, the life of a whole generation of Americans changed forever - on this day MTV began its broadcasting day, making VJ a new teen hero and creating a canon of music video as a vivid artistic statement.

I Want My MTV

In this brisk, fun ride, Canadian rock legend Randy Bachman tells the stories of how he rose to the top of the charts with The Guess Who and Bachman-Turner Overdrive, married a Mormon, and launched an obsessive quest when his beloved Gretsch guitar disappeared.