Seoul in 2020. TADA, a rapidly-growing mobility service called Korean 'Uber'. Threatened by TADA’s rapid growth, the taxi industry sues TADA for conducting a transportation business without a taxi license. Due to the backlash from the taxi industry, the National Assembly eventually passed a bill banning the service. Can TADA overcome this desperate moment? This documentary is not talking about the success of startups emphasized in numerous books and the media around the world. Focusing on the case of TADA, which has faced the worst crisis since its inception, the work takes a look at the harsh reality that startups are currently experiencing.

TADA: A Portrait of Korean Startups

Is Korea a democratic republic or a prosecution republic? Can you be confident that the blade of the prosecution is not aiming at you? Their hunt has begun. Following the coordinates thrown by the prosecution, the media gathers, and rumors circulate. Prosecutors wield a sword before the angry public. Who is the one being chased over there? Are you confident that you are not the one?