The main character was a standout high school student and graduated university at the highest level. When he reached his 30-s he has found himself a failure: his wife left him for a successful boxer, he got fired from a misearable job, and a morgage that he had to keep up paying off for years ahead. At the most desperate moment the character finds out that that his cunning classmate (Danila Kozlovsky) has become a prosperous businessman and announced a competition for high school students with the prize fund of over a million or rubbles. The main character looks a lot younger than he is, he even gets asked if he is of age when buying alcholol.  He gets rid of his beard, fakes his DOB in ID and decides to take a chance in the competition assured that expirience can take over youth.