A serious rival to Rudolph Valentino as the suave, smouldering 'Latin Lover' type was black-haired Spanish-born Antonio Moreno. One of the most prominent screen stars of the 1920s, he was equally adept at romance, melodrama or comedy and appeared opposite most of the legendary movie queens of the era, from the Gish sisters to Greta Garbo, to Gloria Swanson and Mary Pickford.

Moreno was born Antonio Garrido Monteagudo in Madrid and came to America at the age of fourteen. His working life began as an employee of the Northhampton Electric Light and Gas Company. He first acted on stage under the tutelage of Maude Adams whose theatre he had initially visited in order to fix the lighting. From the repertory stage in Massachusetts, he then made his way to Hollywood where he arrived in 1912.

Having made his motion picture debut at Rex-Universal Moreno then featured as a top draw card for Vitagraph until 1921. He proudly held the sobriquet "King of the Cliff-hangers" (usually as co-star to Pearl White) because of his prolific work in serials. However, the pinnacle of his career came a few years later under contract to Famous Players Lasky/Paramount (from 1923 to 1924) and at Metro-Goldwyn-Mayer (in 1926), at which time Moreno was one of the highest paid actors in Hollywood. With the advent of sound pictures, his career suffered a sharp decline, in no small measure due to a heavy Spanish accent. Nonetheless, he eventually segued into character parts and remained gainfully employed in the industry until the late 1950s. Moreno has a star on the iconic Walk of Fame on Hollywood Boulevard.

He was married from 1923 to Daisy Danziger, the daughter of an oil millionaire. Their lavish mansion, called 'Paramour', was one of the largest in Hollywood and the site of many a famous party. Daisy died ten years later in a tragic car crash near Mulholland Drive.